Why Omega sales the most in the global sale list

Some time ago, Omega China area vice-president Luke industriously disclosed that not only Omega present already was sure to attain China to enter oral thermometer 25% about the market share, moreover in Omega's global market ranking, China will substitute for Japan to become the whole world this year first.

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Facing the market inflation with Omega's progressing by leaps and bounds, once was many faint the Chinese market the international wristwatch major suit also not to be able to repress, sales policy in abundance to Chinese market incline. It is reported that sells first famous table Movado in the entire US to spend 2,600,000 Yuan please renowned movie star Mo Wenwei to be the vivid spokesman, carries 240 many patterns from 3000 Yuan to 1,600,000 Yuan different brand-new upscale wristwatch, the storm China market. A name table Rolex, also in places such as Shanghai sets up the special maintenance point this year, obtains from the post-sale service to ask for the consumer favor. Brands and so on Omega are speed up the opening a shop speed in China.

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Along with clock and watch substitute's day-by-day increase, the clock and watch market withers in the big area, the Nanjing large-scale market, the fashion upscale market, did not have the domestically produced wristwatch's trace particularly. The domestically produced table's market share retreats in defeat again and again, the market sells one year to be inferior for one year, but imports the high file name table the sale actually day by day prosperous. It is reported that Nanjing business sold the high file name table amount to reach 70,000,000 Yuan many last year, this year maintains the rise tendency. Nanjing new hundred clock and watch cabinet's Manager Xie Wei Lin said that since 2001, the import upscale table has flown upwards every year in Nanjing's sale by 20%-30% speeds, this year the sales volume will not be lower than 80,000,000 Yuan. Imports the upscale table market share to expand suddenly the nation also however.

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Then after frequently several thousand over ten thousand even several hundred thousand Yuan high file names mount, some how many profits? In finally whose hand do these profits fall into?

A Nanjing clock and watch market manager says a mystery: The business sells each only famous table the wool profit about 15%, except the cost expense outside, the business net profit can gain 8% generally, the famous table Manufacturer may attain 1 table 50% profits. This manager gave an example saying that sold 10,000 Yuan wristwatch in Hong Kong, the business is generally five 50% discount from the factory inventory, in addition the customs duty and the increment duty, the famous table factory the price which supplied goods to inland business should be more than 7000 Yuan. But the actual situation is not true. Similarly a section of famous table, usually wants expensively above 30%-50% in inland retail sales's price compared to Hong Kong, namely 13,000 - 15,000 Yuan, according to the lowest computation, except the purchasing price and the customs duty, the increment duty more than 7000 Yuan, more than 5000 Yuan wristwatch price differences very with ease fall in the factory bag, this also not before clock and watch factory purchasing price profit.

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A professional in private told the reporters, the Nanjing many market sale high file name table many keeps in stock the table. It is well known, stock more Vietnam are not valuable, but famous table factory sale innate ingenious plan. Because enters the oral thermometer sales volume to favor day by day, the brand special sale point becomes the hot spot which the business competes. Therefore the famous table factory adopts the special sale generally, the sale point during purchase new style, must the tie-in sales upscale gold watch and the part assigns the design (stock backlog table). After the business attains the tie-in sales the stock table, uses the consumer to the famous table ¡°ignorant¡±, uses in the famous table's in serial number keeping in stock cousin's revaluation. What most is indignant, is bent solely on profit the business ¡°collaborates¡± unexpectedly with the factory, when will keep in stock the table foreign sale declared, they stipulated some sector number the wristwatch are aim at the Chinese market specially, only in Chinese market sale, but other serial number wristwatch, once enters the Chinese market to regard as the parallel import. On in consumer usually thought unclearly ¡°the parallel import¡± is ¡°the counterfeit goods¡±, actually, in the Nanjing market appears compared to the market same design cheap 20% about famous table, is some have the importation rights company to purchase directly in Hong Kong.

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According to the professional introduced that in the ordinary circumstances, 100,000 Yuan above high file name tables must number, moreover a more expensive serial number are less. Thus, after passing through period of time the sale, is left over the wristwatch because of the source of goods depletion, price natural when production costs rise, prices rise too, the factory look that more and more valuable stock table felt relieved raises the market selling price boldly. At the end of last year, in the Nanjing market sold in the high file name table, the radar rose 7%, Rolex rose 5%-7%, Langqin, the day shuttle, Omega and so on rose 5%-9%.

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A Nanjing golden eagle international shopping center's person in charge, to Omega, Rolex, Movado And so on Famous Table Factory takes along the large amount of money storm China market to clap and cheer. He said that imports the famous table market, because the brand are not many have been ¡°the factory bullies business greatly¡±, when after the upscale foreign brand's civil war hits, the business normal benefit not only may obtain the guarantee, moreover the consumer may also be lower than present 20% about Hong Kong price to buy the foreign table.

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The professional predicted that from now on the upscale foreign table will start the tangled warfare China market. Huge profit time, also along with intense market competition, but drops largely.

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20:33 - 18 November 2009